CRM, stands for customer relationship management, and if you have customers you definitely should be using a CRM system. Let’s take a look at a few benefits of using a CRM system.
When data is housed in different locations it can be a hassle to piece together the current status of a company. With a CRM system you can store data in one location reducing the need to chase down bits and pieces of information.
With data in one location you can quickly perform analysis, set goals and measure performance against those goals. Trends can be quickly identified and effective reporting can help drive business decisions.
Effective marketing requires two things, getting your information in front of the right people and a seamless transfer of potential leads to the sales team. With a CRM system you can group customers and prospects easily to create custom marketing campaigns. Tracking this data within the system means potential leads can be easily transferred to the sales team.
Well-Defined Sales Pipeline
A CRM system allows you to prioritize leads and opportunities and helps with tracking activities to prevent potential sales from being neglected. Allowing the system to handle juggling all the data will keep your sales pipeline flowing. As you build up historical data forecasting sales will also become easier.
Better Customer Service
Customer retention lives on product value and customer service. If you track data within a CRM system you can view all the interactions a customer has had with your company and they are not forced to explain everything they have purchased or work they have done with you. High customer satisfaction can become an invaluable marketing tool for any company.
Often overlooked, but extremely important, a CRM system can help with employee efficiency. Your employees will not have to spend time looking through multiple systems for information and they can get up to speed on customers quicker. A well-thought out system should always be designed for how it can best serve your employees to make their jobs easier and faster to complete.
Here at Implementation Specialists we work with Microsoft Dynamics 365 Customer Engagement and we have found it to be a system that can suit any type of business. Between what is available out of the box and the abundant customization capabilities it can be made into a personalized system that will help your business perform better and grow with your company.
-Jerica Coleman, CRM and Power BI Consultant
Join Jerica an upcoming CRM Webinar. If you can’t attend, still register and we will send you a copy of the recording.
February 10 – CRM: How to have a successful implementation
March 17 – CRM: Working with Accounts